Villa living is not merely about spatial dimensions. It also encompasses the essence of community spirit, where people live as one closely-knit neighborhood where, yet, they are assured of privacy. Emaar Pakistan is celebrating this trend-setting choice of homes with Canyon Views, Islamabad. Trends are societal responses to long-standing needs. Sometimes, a new trend rises out of seemingly nothing but in hindsight, it is easy to relate it to expressions of interest raised by the community. This is equally true of iPhones or fashion fads – the current trends in entertainment and connectivity – as of modern living environments.

In Pakistan – as in many other developing and developed nations – the current trend in the realty market is villa living. This is not only the result of a boom in the number of upwardly mobile individuals with high purchasing power but also arises from the affinity by modern families to live in secure, gated, amenity-rich communities.Villas also add a spatial dimension to living – which is equally important in setting the new trend. After all, space is an expression of personal freedom, of creative choices and of pushing one’s limits to the next higher level.

Today, these integrated communities are being recreated – from scratch, through ingenious master-planning, to create secure gated neighborhoods that ensure the overall welfare of residents apart from meeting their diverse lifestyle needs. At the forefront of setting this new trend in Pakistan is Emaar Pakistan, the country subsidiary of global property developer Emaar Properties PJSC. Emaar is one of the largest foreign investors in Pakistan’s real estate sector and has unveiled multi-billion dollar investments in Karachi and Islamabad.

In Islamabad, Emaar Pakistan has rolled out Canyon Views, a master-planned gated community at the forefront of luxury living in Islamabad. “Canyon Views addresses the lifestyle choice of modern Pakistanis, who prefer the comfort of villa living in a secure, integrated neighborhood,” says Mr. Nidal Turjman of Emaar Pakistan. “By pioneering the concept of integrated communities in Pakistan, we are clearly setting a trend – a much-desired trend, indeed.”

Emaar Pakistan had unveiled Mirador villas, and Prados Villas in Canyon Views, which had opened to overwhelming investor response, highlighting the huge demand for villas in the country. The success of Emaar’s Mediterranean-styled villas and townhouses rests on a simple premise: Convenience and comfort in a community setting. Emaar hired the best of breed international architects to create villa communities with architecture and design styles that suit the local climate. Employing world-class build quality, Emaar further defined the villa living concept by offering residents the luxury of space and light. Verandas and balconies complemented own gardens, pedestrian walkways and lush landscapes giving a sense of air, light and freedom to residents.

“Today, the biggest comfort for any top-notch executive is to return to a peaceful and healthy living environment. Canyon Views offers them the perfect every day retreat feel – where they can start their day in peaceful surroundings and wind up a hectic day in the company of like-minded individuals or family at a vibrant community centre,”said Mr. Turjman.

The villa communities feature a community centre, schools, hospitals, retail and F&B outlets, health & fitness facilities, children’s play areas, parks, BBQ areas and games room: In short, virtually everything that a family looks for in a ‘residential village.’ Twenty-four hour maintenance and security are provided.

An integrated gated neighborhood located centrally to Islamabad and Rawalpindi with ready access to Islamabad Highway, Canyon Views has been positioned as a lifestyle community that appeals to people from all walks of life – from high-level decision-makers to the fast-paced executives. Indeed, it also celebrates the new trend in Pakistan’s realty sector – an obvious preference for villa living.


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