Emaar Pakistan’s pioneering master-planned communities have ushered in a new lifestyle concept to the country: Designer living in integrated neighborhoods.

Emaar Pakistan’s path-breaking initiative of ushering in a distinctive lifestyle to the country is now a benchmark for modern community living. Discerning customers now have the option of choosing a living and workplace environment that truly reflect their personality and aspirations. The basic philosophy of Emaar in creating these dynamic neighborhoods is to ensure integrated lifestyle environments for residents. The operative word is “integrated” with Emaar creating self-sustaining communities that feature the array of amenities that add to the quality of living.
From a modern family’s perspective, an urban lifestyle environment must feature educational institutions for the children, healthcare facilities for all, leisure and retail choices, entertainment options, fitness facilities and a sense of community living with a vibrant community centre. Mr Nidal Turjman CEO , Emaar Pakistan, says: “The world over, preferences of community living are changing. Today, driven by high purchasing power and the need for luxury living, youngsters seek convenient lifestyle options. This can be provided only through integrated lifestyle environments, which is a core competency of Emaar.”

Emaar’s “designer” communities offer all these advantages to residents. This approach of Emaar to create a new lifestyle has been one of the catalysts of the property boom in Dubai, the company’s home market. Emaar’s master-planned communities in Dubai are home to several Pakistani expatriates, who value the convenience and luxury offered within the neighborhood.

“Living in an integrated community means that customers, who pursue high-value, high-stress jobs, are assured of a relaxing living environment where their needs are proactively identified and taken care of,” said Mr. Turjman. “For overall well-being our communities feature play areas and fitness facilities, and for families there are varied entertainment choices, hotels, community centres, schools and hospitals. These are not randomly assigned. All the amenities within our neighborhood are carefully planned and positioned for maximizing the welfare of residents.”

Emaar Pakistan is recreating the same successful “lifestyle model” in Pakistan with its master-planned communities – Canyon Views in Islamabad, and Crescent Bay in Karachi. These projects are designed by international architects; the projects are marked by world-class build quality in an integrated setting. Emaar’s focus on quality and in creating a new lifestyle choice has earned the trust and interest of customers.

The new standards of living rolled out by Emaar are now a benchmark in residential developments in Pakistan. And Emaar’s approach to Designer Living has brought to the country a vibrant lifestyle choice that appeal to both to families and trendy youngsters. A beacon for this new trend in bringing luxury designer living to Pakistan is epitomized in Canyon Views Islamabad. Emaar Pakistan’s premiere project which offers luxurious and peaceful living . Canyon Views boasts breathtaking views, exceptional architecture, the finest leisure facilities and ample green spaces – all within a peaceful, secure environment.


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